Jimmy Iovine on Selling Music for 40 years

Music industry guru Jimmy Iovine walks us through how he’s sold us music for the past 40 years, from Patti Smith to Dr. Dre to Apple Music.

Evan Agostini/Invision

Jimmy Iovinehas been selling music to the world since the 1970s: he was a producer for Patti Smith, before running Interscope Records in the 90s, and now as an executive for Apple Music. He talks to Kurt about how he’s gone through the many upheavals of the music industry in the last 40 years.