The Name Game

Conservation International and the Prince of Monaco have auctioned off the naming rights of ten new marine species to raise money for conservation efforts in Indonesia.

Prince Albert II of Monaco has teamed up with Conservation International to host a benefit aimed at raising money for Indonesian conservation efforts. Up on the block are the naming rights for ten new marine species. Peter Seligmann, CEO and founder of Conservation International, tells host Steve Curwood the reasoning behind the “Blue Auction.”