One of the biggest PR firms in the world, Burson-Marsteller, was hired by Facebook to smear Google, essentially briefing reporters about a feature of Google’s social networking service called Social Circle. And the most shocking issue might   just be the clumsiness of the PR firm, which blatantly tried to get bloggers to write an Op-Ed bashing Google. While Social Circle “is kind of creepy,” says Dan Lyons, Newsweek editor who wrote the story for The Daily Beast, but what really got Facebook angry wasn’t the privacy issue, but the fact that Google is also mining Facebook for their new feature. “Facebook is scared that Google might beat them at their own game,” says Lyons.