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The coal industry and environmental groups have each spent millions of dollars on ads for and against clean coal technology. Some ads use inspirational messages; others use humor and sarcasm but which are more effective?
The coal industry says clean coal technology is the answer to America’s energy crisis. Environmental groups say clean coal doesn’t exist. Both groups are spending millions of dollars on television ads and youtube videos to make their point. Communications Professor John Carroll of Boston University tells host Bruce Gellerman who’s ahead in the campaign duel.