Facebook's Timeline feature—which arranges your entire history of photo uploads and status updates into a scrollable continuum — is still a new toy for most people, and most marketers.

It isn't immediately obvious what Timeline's selling benefit is for marketers who want to use Facebook to promote their brands.

So we asked the experts — executives at social media marketing software company Buddy Media, Facebook ad campaign manager TBG Digital, and Facebook itself — to name a few companies they thought were using Timeline particularly well.

Here are their picks, from the world's biggest advertiser — Procter & Gamble — to niche fashion labels such as J Brand.

See 13 advertisers doing amazing things on Facebook's Timeline >