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Ketchum if You Can: The Real Story Behind Putin’s New York Times Op-Ed is PR Gold
The PR-firm Ketchum, was involved in placing Russian President Vladimir Putin’s op-ed in the Times. Ketchum counts the Russian government as one of its clients. It scored a victory and struck PR gold by landing the piece in America’s paper of record.
Russian President Vladimir Putin looks on during his meeting with Crown Prince of Abu Dhabi Sheikh Mohammed bin Zayed al-Nahyan at the Novo-Ogaryovo state residence, outside Moscow September 12, 2013.
Maxim Shemetov/Reuters
If you read Russian President Vladimir Putin's op-ed in the New York Times on Thursday you may not have realized that behind the opinion piece was not just Putin but the PR company Ketchum.
The firm has been representing the Russian government since 2006, and as the New York Times public editor reported, the firm approached the New York Times with the op-ed.
Anchor Marco Werman spoke with journalist Justin Elliott who has been investigating Ketchum for ProPublica.