In a significant game-changer in the fast food industry, Taco Bell recently outpaced some of its main competitors with the launch of Doritos Locos Tacos, selling roughly one million of these tacos a day last year. The huge jump in sales also meant the company hired an addition 15,000 employees. It was the “biggest launch in Taco Bell history,” according to Greg Creed, chief executive officer of Taco Bell.  
Dan Gross, columnist and global business editor at Newsweek and The Daily Beast, recently wrote about this phenomenon and the marketing strategy behind it.