Advertisers are cashing in on Twitter updates to create testimonials for ad campaigns. It’s part of a trend of social media seeping into more traditional media outlets. Here and Now media analyst John Carroll talks about the trend and its implications.

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“The Takeaway” is a national morning news program, delivering the news and analysis you need to catch up, start your day, and prepare for what’s ahead. The show is a co-production of WNYC and PRI, in editorial collaboration with the BBC, The New York Times Radio, and WGBH.