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There’s a lot of money to be made off March Madness. At $122 billion, the amount of spending the NCAA’s annual basketball tournament generates is equal to Iceland’s GDP. That total includes $614 million in TV advertising, $300 million in NCAA merchandise, and $185 million in corporate sponsorship. So why aren’t the athletes paid? Joe […]
There’s a lot of money to be made off March Madness. At $122 billion, the amount of spending the NCAA’s annual basketball tournament generates is equal to Iceland’s GDP. That total includes $614 million in TV advertising, $300 million in NCAA merchandise, and $185 million in corporate sponsorship. So why aren’t the athletes paid? Joe Nocera is Op-Ed Columnist for The New York Times.