One can hardly turn on a screen in the United States without seeing Olympic swimmer Michael Phelps. But, in China, coverage of the record-setting team is slim. Contributing to the collective shoulder-shrug, the Chinese haven’t fielded a competitive men’s swim team in many years. On the other hand, Chinese coverage of judo and badminton ? even American badminton ? dwarf the American equivalent. Guest: Jere Longman, in Beijing covering the Olympics for the New York Times