The World

Sports marketers keep their eye on the ball, brace for tough economic times

A trip to the local sports venue has always been a great way to escape from it all for a few hours. But sports marketers are starting to worry that fans and corporate sponsors are thinking twice about spending at the game during tough economic times.

A trip to the ball park, hockey rink or whatever sports venue suits your fancy has always been a great way to escape from it all for a few hours. But sports marketers are starting to worry that fans and big corporate sponsors are thinking twice about spending at the ball game during tough economic times. Guest: John Lombardo, SportsBusiness Journal. Lombardo covers the impact of the economic crisis on the sports industry.