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A new generation of businesspeople is bringing environmental and social interests into the boardroom. John Elkington, author of Cannibals with Forks: The Triple Bottom Line of 21st Century Business, talks with host Steve Curwood about some corporations that are beginning to catch on to an emerging ethic of sustainable capitalism.
A new generation of businesspeople is bringing environmental and social interests into the boardroom. John Elkington, author of Cannibals with Forks: The Triple Bottom Line of 21st Century Business, talks with host Steve Curwood about some corporations that are beginning to catch on to an emerging ethic of sustainable capitalism.