Nicotine pouches are part of a long and loyal ‘snus’ tradition in Sweden

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In the US, the sales of nicotine pouches are soaring. These are like traditional tobacco pouches — or dip — but contain nicotine with different flavors. They’re being promoted like crazy by young people on TikTok — especially one particular brand from Sweden called Zyn. As the World’s Joshua Coe learned, Sweden is finding these pouches, also known there as snus, to be a hard habit to kick.